Whole Foods Market
Integrated wayfinding and brand signage across Whole Foods' Austin offices and global headquarters.
About this project
Working alongside Gensler, we elevated the brand experience across several Whole Foods workplaces — from the West 5th offices to the corporate headquarters.
Details did the heavy lifting: opaque routed acrylic on birch, reverse-lit cabinets, trimless channel letters woven into a living greenery wall, and machined birch numerals paired with mission words — Grow, Harvest, Gather, Regenerate.
Color-coded vinyl and stairwell wayfinding tie the whole campus together into one legible, on-brand system. The program received a 2023 TSA Award for its integrated wayfinding package.
Ready to do good work together?
Tell us about your space, your brand and your goals. Whether it's a single monument sign or a full wayfinding program, we'd love to partner with you.